Okta Pricing 2026: Ultimate Guide for Security Products

Okta pricing starts at $6 per user per month in October 2026, for the Starter suite of Okta Workforce Identity. Core Essentials costs $14 and Essentials $17 per user per month, all billed annually with a $1,500 annual contract minimum, while Professional and Enterprise are sold by quote. Okta Customer Identity starts at $3,000 per month, billed annually.

This guide shows what each Okta suite includes, which modules are add-ons, what drives an Okta quote, the costs outside the license, how to negotiate, and how Microsoft Entra ID, Ping Identity, and Auth0 compare on published price.

Disclaimer: the figures below come from the pricing pages of Okta, Microsoft, Ping Identity, and Auth0, read in October 2026. Okta prices its larger suites by quote, so treat every figure here as a starting point for that conversation.

Okta decides who gets in. When a valid Okta account is used by the wrong person, the trail runs through endpoints, cloud workloads, and SaaS apps, and someone has to follow it at 2 a.m. UnderDefense Agentic AI SOC works on top of the Okta you already run: AI agents investigate Okta events alongside your SIEM, EDR, and cloud signals, and analysts on shift 24/7 decide what happens next.

How Much Does Okta Cost?

Okta Workforce Identity costs $6, $14, or $17 per user per month for the three suites with a published price, and Okta’s own pricing FAQ confirms that every suite is sold per user, per month, and billed annually. Starter at $6 includes Single Sign-On (SSO), Multi-Factor Authentication (MFA), Universal Directory, and 5 Workflows.

Essentials at $17 per user per month adds Adaptive MFA, Privileged Access, Lifecycle Management, Access Governance, and 50 Workflows. Core Essentials at $14 sits between the two: it adds Adaptive MFA and Lifecycle Management to Starter, without Privileged Access or Identity Governance.

The $1,500 annual minimum matters for small deployments. At $6 per user per month, Starter reaches $1,500 a year at about 21 users, so below that count the minimum sets the bill. At the other end, 1,000 users on Essentials come to $17,000 a month, or $204,000 a year, at list price before add-ons or discounts.

Okta Pricing Plans Compared: Starter, Essentials, Professional, and Enterprise

Choosing the right Okta suite depends on your security needs, the authentication your users need, and your budget. The table below follows Okta’s pricing page and its plan comparison in October 2026, with the price per user per month, billed annually.

Each suite includes everything in the one above it. All suites are billed annually, with a $1,500 annual contract minimum for Okta Workforce Identity. Okta notes that the Okta Identity Governance (OIG) add-on includes Access Governance, Lifecycle Management, and Workflows, and that Access Governance is not available as a standalone add-on.

Okta Add-On Modules and Where Each One Is Included

Okta sells most of its modules as add-ons to the lower suites and includes them in the higher ones. Okta’s pricing page marks each module this way:

Okta also lists Advanced Server Access, Workflows, and Okta for AI Agents among the capabilities you can add to a base suite, and Enterprise raises posture management to 50 integrations. If phishing is your main identity risk, price Adaptive MFA first, because phishing-resistant MFA is the control that stops adversary-in-the-middle attacks at login.

What Actually Drives Okta Costs

Four decisions set most of an Okta quote: how many users you license, which suite you choose, how many privileged accounts and automations you need, and whether you are securing employees or customers.

User Count and the Shared Suite License

Okta prices every Workforce suite per user, so headcount is the first multiplier. Okta’s FAQ adds a rule that shapes growth: suites follow a unified model where all products share the same number of subscriptions. In most cases, covering one more person means adding a full suite license, even when that person needs only one product.

Suite Tier Versus Add-Ons

The second lever is where you buy each capability. Okta says almost all of its products can be bought individually or added to any suite, so Starter plus Adaptive MFA and Lifecycle Management can be priced against Core Essentials, and Essentials plus Identity Threat Protection against Professional. Ask for both versions of the quote when you need two or more add-ons.

Privileged Access Resource Units, Workflows, and Tokens

Okta names three exceptions to the shared license count: Workflows, Okta Privileged Access, and machine-to-machine tokens. Privileged Access is licensed in Resource Units, and Okta’s example is that the 1 Resource Unit included in Essentials covers 2 Privileged Access users. Workflows grow from 5 flows on Starter to 50 on Essentials and unlimited active flows on Professional and Enterprise.

Workforce Identity or Customer Identity

Securing customers follows a different model. Okta Customer Identity starts with the required Enterprise base platform at $3,000 per month, billed annually, and Okta prices its add-ons on usage, such as your total Monthly Active Users (MAU) per year. Okta counts a Monthly Active User once per month, however many times that user signs in.

Hidden Costs of Okta: What the License Does Not Include

The per-user price covers the suite and little else. These costs appear on Okta’s own pages or follow from how Okta licenses its products, and each one deserves a line in your budget.

Professional services are the first. Okta Professional Services runs assessments, design workshops, configuration, data migration, testing, and go-live support, and Okta publishes no price for it, so implementation is a separate quote. Custom integrations with systems outside Okta’s catalog usually land in that same engagement.

Premium support is the second. Every Okta suite includes introductory training and online support, available 24 hours per day, five days per week. For more help, Okta sells Premier Success Plans, including a Gold tier, with no published price. If your identity team needs Okta’s help outside those hours, ask what each plan covers before you sign.

Add-on modules are the third, and the add-on table above is the checklist. Device Access, API Access Management, Secure Partner Access, and Access Gateway cost extra on every suite below Professional or Enterprise, and Identity Threat Protection costs extra below Professional.

User growth is the fourth. Because suite products share one license count, every new hire, contractor, or acquired team adds full suite licenses, so ask how and when Okta counts the additional users during the term.

Training is the fifth. Okta Learning sells instructor-led virtual courses, private classes for large teams, and certifications, which can be prepaid with training credits. The included introductory training covers the basics only.

Log retention is the last, and security teams often miss it. Okta’s data retention policy removes System Log data older than 90 days and recommends exporting it or sending it to a SIEM to keep it longer. That storage then sits on your SIEM bill: under Splunk’s ingest pricing, for example, Okta logs count toward the daily volume you license.

Okta Products Overview

Okta’s security portfolio covers identity management, access control, and authentication for employees, partners, customers, and AI agents. Most organizations follow a familiar path through the suites:

• Smaller teams usually start with SSO and MFA on Starter.
• Growing teams add Adaptive MFA and Lifecycle Management with Core Essentials or Essentials.
• Larger enterprises move to Professional or Enterprise for identity threat protection, governance, and API security.

Okta’s products secure cloud and on-premises applications, connect to third-party systems, and support compliance and governance work. The two product lines, Workforce Identity and Customer Identity, are priced on different models, so the next sections take them one at a time.

Okta Workforce Identity Pricing and Features

Okta Workforce Identity secures employee and partner access, starting at $6 per user per month for Starter, with additional modules available as add-ons or in higher suites. Okta offers a 30-day free trial of the Okta Platform with no commitment required.

Key Features of Okta Workforce Identity:

Okta Workforce Identity bundles its core access controls in every suite and adds the rest by tier. Its main features are:

• Single Sign-On for cloud and on-premises apps
• Multi-factor authentication, with Adaptive MFA from Core Essentials
• Universal Directory for users, groups, and devices
• Lifecycle Management for onboarding and offboarding
• API Access Management, included in Enterprise

Lifecycle Management is an add-on on Starter, and API Access Management on every suite below Enterprise, so check the add-on table before you compare quotes.

Pros of Okta Workforce Identity:

The strengths buyers cite most come from Okta’s packaging and its integration catalog:

• Published per-user prices for Starter, Core Essentials, and Essentials
• Almost every product can be bought alone or added to any suite
• More than 8,000 pre-built integrations, according to Okta
• One directory for users, groups, and devices

The integration count matters most if your stack mixes Microsoft 365, Google Workspace, and a long tail of SaaS apps.

Cons of Okta Workforce Identity:

The limitations come from Okta’s own pricing terms:

• Billed annually, with a $1,500 annual contract minimum
• No published price for Professional or Enterprise
• Device Access, API Access Management, and Access Gateway cost extra below the top suites
• Included online support runs 24 hours a day, five days a week

Weigh these against your team size and the support hours your identity team needs.

Okta Customer Identity Pricing and Features

Okta Customer Identity pricing starts at $3,000 per month, billed annually, for the required Enterprise base platform, which comes to $36,000 a year before add-ons. The B2C Suite and the B2B Suite are priced by quote, and add-ons are priced on usage, such as your total Monthly Active Users per year.

Key Features of Okta Customer Identity:

The Enterprise base platform is the foundation for every customer-facing deployment. Its main features, and what each suite adds, are:

• Unlimited OIDC and outbound SAML apps on the base platform
• Okta APIs and enterprise-grade SLAs
• MFA, SSO with unlimited Okta Integration Network apps, and 50 Workflows in the B2C Suite
• Inbound federation, Identity Governance, and Lifecycle Management in the B2B Suite
• DynamicScale for bursts of up to 500,000 authentications per minute

DynamicScale is an add-on, and so are Adaptive MFA, API Access Management, and Identity Threat Protection.

Pros of Okta Customer Identity:

The pricing model suits teams that can forecast their customer traffic:

• Add-ons priced on monthly active users
• A default rate limit of 600 authentications per minute on paid plans
• A free, non-production Okta Integrator plan for up to 10 active users

The free plan lets developers test flows before anyone signs a contract.

Cons of Okta Customer Identity:

The trade-offs sit in the commitment:

• $3,000 per month for the base platform before any add-on
• An annual contract for the platform and every add-on, with no monthly billing
• No published price for the B2C and B2B Suites

If your application has a few thousand users, compare this with Auth0’s published plans, covered below.

How to Negotiate Okta Pricing

Okta’s pricing page lists no volume discount schedule, so the discount you get depends on how well you prepare. Work through these steps before the first pricing call:

1. Count active users by group, so you license the people who sign in.
2. Price Starter plus add-ons against Core Essentials and Essentials.
3. Ask which products you can buy individually, as Okta’s FAQ allows.
4. Get the license rules for Workflows, Privileged Access, and machine-to-machine tokens in writing.
5. Agree how additional users are counted and priced during the term.
6. Bring published Microsoft Entra ID and PingOne prices to the call.
7. Ask for professional services and a Premier Success Plan on the same quote.

Points 2 and 5 usually move the total most: the first decides what you pay per user, and the second decides what growth costs until the renewal.

Okta Pricing vs Microsoft Entra ID, Ping Identity, and Auth0

Okta’s main identity rivals publish prices for most of their plans, which makes them useful benchmarks in a negotiation. One note before the tables: Auth0 is owned by Okta. Okta’s pricing page sends Auth0 buyers to auth0.com, and auth0.com carries Okta’s copyright, so an Auth0 quote is still an Okta quote.

Workforce Identity Prices Compared

For employee identity, Microsoft and Ping Identity both publish per-user prices. The figures below come from each vendor’s pricing page in October 2026.

Microsoft notes that Microsoft 365 E3 includes Entra ID P1 and Microsoft 365 E5 includes Entra ID P2, so if you already own those licenses, part of the identity budget is paid for. PingOne for Workforce Essential has the lowest paid per-user price in the table, and its 5,000-user minimum means it applies to larger organizations. Okta’s case rests on its integration catalog and its add-on model, so compare features line by line.

Customer Identity Prices Compared

For customer-facing apps, the price gap between vendors is wider. Auth0 publishes self-service plans, while Okta and Ping start at an annual commitment.

The Auth0 figures are its B2C plans billed monthly at the 500-user setting, and the price rises with the number of monthly active users you select. For a small customer app, Auth0’s free and self-service plans start far below Okta Customer Identity’s $3,000 monthly base, and both products come from the same company.

How Can UnderDefense Help You Maximize Okta Productivity?

If an account takeover starts with a stolen Okta session that reaches Microsoft 365, AWS, or your CRM at 2 a.m., the identity alert is only the first clue, and your team still has to find out what the session touched. UnderDefense works on top of Okta without replacing it: AI agents take Okta events into each investigation alongside your SIEM, EDR, and cloud signals, and analysts on shift 24/7 make the response decisions.

When a critical alert fires on a compromised account, an UnderDefense analyst responds within the 20-minute SLA response time for critical alerts, and your team gets the investigation with the escalation. One G2 reviewer describes the rollout:

“It connected into our existing SIEM and identity provider without rebuilding anything, and starting in advisory mode before gradually extending autonomy made internal sign-off straightforward.”

Marina T., Senior Executive Account Manager, company of 50 or fewer employees, G2, August 20, 2026

UnderDefense is rated 4.9 out of 5 from 57 reviews on G2, as of October 2026. Reviewers also report that detection tuning takes from a few weeks to a few months, so plan for that period before you rely on the new alerts.

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Frequently Asked Questions