B2B Growth Marketing Manager (Events & Partnerships)
Who We Are:
UnderDefense is a Security Automation platform which makes Cybersecurity simple and available for every organization, enables compliance and eliminates cyberattack risks with true 24×7 Threat Monitoring. Our combination of self-service, cloud-native technology, super-effective processes, and expertise is preventing breaches every day. We are completely changing the way security is delivered and setting a new standard for security. If our mission resonates with you, let’s talk!
Position Overview:
 We are looking for a hands-on B2B Growth Marketing Manager who will own pipeline generation through webinars, partner marketing, and events.
This is not a coordination role – you are directly responsible for generating MQLs and influencing pipeline.
What You Will Own:
- Own webinars end-to-end: planning, calendar, topics, promotion, execution, hitting registration targets
- Build and optimize funnels for webinars: landing pages, email outreach, LinkedIn distribution, partner amplification
- Generate MQLs and contribute to SQL pipeline through event-driven channels
- Own partner marketing execution: co-marketing campaigns, joint events and webinars, content exchanges, audience sharing
- Coordinate with Sales, BDR, Content, and Partner teams to convert demand into pipeline
- Own marketing side of offline events (messaging, landing pages, promotion, coordination)
- Define messaging and CTA aligned with ICP and campaign goals
- Launch and iterate campaigns based on performance data (MQL, CPL, conversion rates)
- Take full ownership of results – not just execution
KPIs (What You Are Measured On):
- MQL volume generated from webinars and events
- Registration numbers and attendance rates
- Conversion from MQL → SQL
Requirements (Must-Have):
- Proven B2B SaaS growth/marketing experience with measurable results
- Strong ownership mindset – experience owning a channel or function end-to-end
- Hands-on experience with webinars as a growth channel
- Experience in lead generation and funnel building (not just content support)
- Data-driven approach to marketing and experimentation
- Ability to operate independently in a fast-paced environment
- Exceptional attention to details
Nice to Have:
- Experience in cybersecurity or complex B2B tech domains
- Experience with partner ecosystems and co-marketing
- Experience running offline events
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