B2B Growth Marketing Manager
Who We Are:
UnderDefense is a Security Automation platform which makes Cybersecurity simple and available for every organization, enables compliance and eliminates cyberattack risks with true 24x7 Threat Monitoring. Our combination of self-service, cloud-native technology, super-effective processes, and expertise is preventing breaches every day. We are completely changing the way security is delivered and setting a new standard for security. If our mission resonates with you, let’s talk!
UnderDefense is in search of a proactive and strategic B2B Marketing Manager to spearhead our brand's growth and outreach initiatives. You will play a pivotal role in our business development by working closely with marketing, sales and product teams, ensuring that our brand gains enhanced visibility, and our product and services are scaled to broader audiences of users.
Key Responsibilities:Acquire a deep knowledge of the UnderDefense’s solutions and customer challenges to clearly articulate the unique selling points.
Design and execute integrated marketing campaigns to promote our offerings, increase targeted traffic to our website, and generate leads.
As events are a core part of our growth strategy, managing online and in-person events and overseeing the whole event direction will be an important part of the role.
Lead and manage all facets of digital marketing, including database marketing, email outreach, social media initiatives, partner marketing initiatives and more.
Regularly relay information regarding product updates and enhancements to our users and potential clients.
Monitor industry trends and insights, adjusting campaign strategy based on data-driven insights for optimal performance.
Implement and evaluate digital campaigns to entice, inform, and convert prospects at every step of their engagement journey. Regularly experiment to refine the channel and campaign mix based on empirical data.
Innovate and ideate creative strategies to connect with a niche audience of security practitioners who who are often allergic to marketing.
Establish and nurture strategic relationships with industry experts and thought leaders.
Ensure that our brand's message and appearance remain consistent and coherent across various platforms and touchpoints.
Qualifications:2+ years of experience in B2B marketing, SaaS product marketing.
Experience in managing in-person and offline events, including audience invitation, pre-event and post-events campaigns.
Proven track record of driving new users for a B2B SaaS product.
Experience in the cybersecurity domain will be a plus.
Demonstrated proficiency in digital marketing tools and platforms.
Exceptional communication and analytical skills.
Proven ability to innovate and adapt in a fast-paced environment.
You will love working with us for:Outstanding team; work in a global IT/Cybersecurity company, a pure Ukrainian Startup success story.
Decent base Compensation fixed in USD.
Funny celebrations, team outings, and unforgettable corporate events.
Compensation for sick leaves and regular vacations.
Comfortable office or possibility to work remotely.
Remote work & Flexible working schedule.
Internal Medical coverage.
The ability to attend conferences, webinars, and other events that will enhance your professional skills.
Regular education and self-development on internal courses and seminars, office library, direct access to CEO.
Join us and play a central role in shaping the future of cybersecurity solutions and strategies. We look forward to elevating our brand's presence with your expertise.